Does exactly what it says on the tin! Great Mascara, Nice formula, doesn't clump, gives you really long full lashes, and it LASTS! It's not one I use daily, more for going out, would definitely recommend and would more than happily purchase again. The only minor, minor thing I would say is the wand is quite fat, personally myself I find it easier with a more narrow wand, but that's just me.
Reviewed on Fri 08 Feb 2019
I am in my mid 30's with combination, light tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
Continues to be my favorite after over 5years of using it. When ever I try a new mascara I always revert back to this one. Does not clump, not flaky however by the evening sometimes I need 1 extra layer! I usually apply 2 or 3 layers for an every day/ fuller look. I love the wand it’s so easy to use and spreads the mascara evenly so there are no ‘spider legs’ (when I was a student and had no money I kept an old wand to use with a cheaper mascara until I could afford a new one!) I personally see no difference between this one and the one in the purple bottle! In fact I usually alternate between the 2.
Reviewed on Wed 19 Dec 2018
I am in my mid 20's with combination, medium tone skin and green eyes. My hair is medium brown, normal with fine texture.
Would not be without this mascara; this is now one of my essentials. It doesn’t look clumpy and it makes my eyes really stand out. It’s also really hard to budge so helps on hot days. Very very happy with this product.
Reviewed on Mon 01 Oct 2018
I am in my late teens/early 20's with combination, light tone skin and green eyes. My hair is red, combination with normal texture.
I've used this mascara for years and it continues to be a makeup bag staple. I keep promising myself a high end mascara because this one does flake by the end of the day. However after spending a small fortune on high end brands that end up clumping or giving panda eyes, I return to what I know. For a decent price this mascara lengthens, curls (I fear eyelash curlers) and doesn't clump. I am a stickler for a certain brush and love this one. A few words of advice: don't go for the waterproof version, it's a totally different formula. And it is much easier to apply after it has dried out a bit.
Reviewed on Thu 03 Aug 2017
I am in my late 20's/early 30's with combination, fair tone skin and hazel eyes. My hair is medium brown, combination with coarse texture.
I do quite like this however It's quite clumpy and takes a while to get a nice look so not good for me if I am in a rush . However it does give a fake thick look which is nice at times. Worth every penny
Reviewed on Sat 25 Mar 2017
I am in my late teens with oily, light tone skin and blue eyes. My hair is dark brown, normal with normal texture.
This product is everything that I personally look for in a mascara. I love for my lashes to look thick and voluminous, but I find that thickening mascaras leave the ends of my lashes blunt and don't give me that fanned out wispy effect that I love. This mascara is better than any high-end mascara I've tried. It thickens your lashes AND makes them look natural and fluttery. A must have!
Reviewed on Tue 12 Jul 2016
I am in my late teens with normal, tanned tone skin and green eyes. My hair is blonde, combination with fine texture.
Love love love this mascara! One if my all time favourites and constanly in my make up bag. It defines lashes really well and makes them look thick and long. I constantly get compliments about my eyes whenever i wear this, and most people think that im wearing lashes! Amazing
Reviewed on Sun 17 Apr 2016
I am in my late teens/early 20's with combination, olive tone skin and brown eyes. My hair is light brown, combination with normal texture.
I adore this!! It even beats my Maybelline Falsies and Lash Sensational. So easy to apply with the perfect wand thickness and gives you fluttering long lashes with no clumps whatsoever. I would say if you're going to buy it get the waterproof version because then you can go swimming very happily with long lashes.
Reviewed on Sun 17 Apr 2016
I am in my late teens/early 20's with normal, fair tone skin and blue eyes. My hair is blonde, oily with normal texture.
I am currently using this mascara in conjunction with another one. I usually use about 2/3 at a time as I like the clumpy and volumized effect. With 2 other mascaras, I can make this one work (Makeup Forever Smoky Extravagant & An Avon one). But on it's own, it just looks like 'my lashes but better' look. It looks natural which is nice sometimes, but not enough for me.
Reviewed on Sun 10 Apr 2016
I am in my late teens/early 20's with normal, fair tone skin and green eyes. My hair is red, dry with normal texture.
False Lash Effect by Max Factor
Where to Buy
Prices last updated 25 May 2019.
Where to Buy
Max Factor False Lash Effect is available to buy at Fabled, lookfantastic, HQhair.com, Feelunique, Boots.com, and Beauty Expert.