I bought this foundation a few months ago and have been wearing it very often and it’s honestly like being airbrushed. Although it is a thick formula, it’s not heavy on the skin and is very buildable when applied in layers. I struggle with acne and scarring and so far this is the best foundation I’ve ever tried as it literally covers any imperfection. I wear this foundation for around 12 hours a day and it lasts very impressively, it doesn’t last perfectly but it wears off around the mouth areas probably because of eating etc. I love how affordable this is and how wide the shade range is which is important to me as I struggle to colour match usually but with this foundation I found it incredibly easy. I recommend very highly.
Reviewed on Sun 05 May 2019
I am in my late teens with oily, tanned tone skin and brown eyes. My hair is dark brown, oily with normal texture.
I wear the shade “golden” in this foundation & it’s the perfect match for me. The shade range is not great & not everyone will find their colour however the medium shades do not have a pink undertone which is great! It lasts up to 8 hours on the skin with touch ups during the day. I don’t think it would stay on for 24hours or even 12 as it started breaking down after the 8 hour mark because I have oily skin. It has a really nice semi matte finish to the skin & doesn’t break me out.
Reviewed on Thu 02 May 2019
I am in my late teens/early 20's with dry, olive tone skin and brown eyes. My hair is dark brown, asian with normal texture.
The coverage is pretty good and it blends very easily. The issues with this foundation are that: It's very dry and picks up on ANY dry patches that you may have. As well as this the shades are weird, I cannot find any shade that matches me, I have 2 shades one's too light and one's too dark bearing in mind they're the shades next to each other. Lighter shades are too pink and darker shades are too yellow.
Reviewed on Tue 12 Mar 2019
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
I am absolutely obsessed with this foundation . The shade range is amazing, the coverage is full and matte (which is my favourite) so might not be great for people with really dry skin, but it blends wonderfully, it’s quite a watery consistency and a little goes a long way. It covers absolutely everything and lasts all day. Going to be hard to find a drug store one I like better than this!
Reviewed on Tue 12 Mar 2019
I am in my late teens/early 20's with combination, light tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I have seen so many mixed reviews on this on YouTube and saw really positive ones on here. I gave this a try and I didn't like it at all. I found that I got the right shade but then it would cling to everything, it clung to my fine lines on my forehead and created more. It created dry patches and texture as well. I tried this with and without primers and my regular moisturiser, just didn't work for me at all.
Reviewed on Sun 10 Mar 2019
I am in my late teens/early 20's with combination, fair tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
To begin with, there is a wide selection of shades within this range. I personally am between medium to dark skin tone and was able to find a shade that matched my skin well. I decided on caramel beige and it's a perfect, warm honey colour.
This foundation is full coverage, yet buildable. I usually find myself dotting it in small amounts around my face for a medium coverage, every-day look. However, when creating a full glam look I can build the foundation up in layers to give my skin an air brushed look - hiding a lot of blemishes that my problematic skin is prone to.
This product has not caused any break outs for me, and I would say that I have sensitive skin.
What's more, the product is full coverage without being heavy, I find it lets my skin breathe and looks more natrual and skin-like than cakey.
This has been my go to foundation for some time, and I will continue to repurchase this product every few months to ensure a flawless Base!
Reviewed on Sat 02 Mar 2019
I am in my late teens with dry, brown tone skin and brown eyes. My hair is black, asian with coarse texture.
This foundation is soft and creamy which makes it great for dry skin, however the downside is that this is not a 24hr stay foundation. Within a few hours it oxidises and as I look in the mirror it looks like i’ve taken it off.
Reviewed on Sun 27 Jan 2019
I am in my late teens/early 20's with dry, light tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I've heard many good things about this foundation from social media and it's definately worth the hype.
I wasn't too sure on it at first when I was applying with a sponge but I've found that since taking the "less is more" approach and using a stippling brush, I much prefer the application.
It looks like skin when applied, and with a pore minimizing primer, almost flawless.
Paired with the conceal and define concealer by revolution, and then the Ready Set Go setting powder by Lottie London, I've found it creates a pretty full coverage, sturdy base.
The only thing that's stopping me from giving 5* is the fact that for me, it did oxidize slightly so the shade Ivory does end up looking ever so slightly more tan than light.
Reviewed on Sun 27 Jan 2019
I am in my late teens/early 20's with dry, light tone skin and blue eyes. My hair is medium brown, normal with normal texture.
I really like this foundation I find it looks skin like but still gives a full coverage. it is buildable and blends very easily. you don't need to use a lot of product at once as a little goes a long way when blended with a beauty sponge. would highly recommend is one of my favourite drugstore foundations
Reviewed on Sat 26 Jan 2019
I am in my teens with dry, fair tone skin and blue eyes. My hair is blonde, combination with fine texture.
This foundation is a weird one. I really, really want to love it and I do ... apart from on my nose. The palest shade is a neutral tone which is perfect for me. It is buildable and matte and the finish is lovely (everywhere apart from my nose!!!) I have tried various different primer and powder combinations but I just can’t get it to stick to my nose. It comes off almost immediately and makes it look red, patchy and dry which is really unusual for me - usually my nose looks oily! I have had to give a mediocre 3* because it completely ruins the look and can’t be saved 😭 I now have nearly a full bottle that I don’t know what to do with 😞
Reviewed on Fri 25 Jan 2019
I am in my late 20's/early 30's with combination, fair tone skin and hazel eyes. My hair is medium brown, combination with coarse texture.
This foundation really surprised me,I usually don’t like many foundations because they’re not full coverage enough or if they seem to be they’re too dark(my skin is really light) but this one was my tone and the coverage was pretty full,I don’t like splurging too much on a foundation because they’re never quite right so this drugstore foundation for the price is incredible to say the least,It doesn’t have a strong scent like I thought it would,I also quite like how the bottle looks,the rectangle shape is something I don’t see often and I think it fits better is my make up bag,the white makes it stand out of my other bottles too! A negative I have is that I think it’s a little watery or runny I’m not sure how to describe that?
Reviewed on Thu 24 Jan 2019
I am in my late teens with dry, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I love this foundation for its affordable price, amazing coverage which if applied with a good beauty blender can cover acne well, and how it doesn't give me break outs or clog pores. It doesn't dry out skin despite drying like a satin matte as well as keeping skin moisturiser and great for a natural look or full glam!
Reviewed on Wed 23 Jan 2019
I am in my late teens/early 20's with combination, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I think I’m on to my second or third bottle of this but it’s so good it’s the perfect coverage and it always looks so nice on the skin it lasts good like any other foundation on my skin but it just looks so flawless on the skin I love this foundation
Reviewed on Sun 13 Jan 2019
I am in my late teens with combination, light tone skin and blue eyes. My hair is medium brown, normal with normal texture.
This is by far the best full coverage drugstore foundation I have ever used. I can honestly say this foundation matches if not exceeds the performance of the urban decay all nighter foundation. This is the only product I have used that has really helped keep my oily skin at bay and covers every imperfection. Just a warning though, boy does this stuff oxidize! I'd always recommend going a shade lighter than your actual skin due to the oxidation.
Reviewed on Sat 12 Jan 2019
I am in my late teens/early 20's with oily, light tone skin and blue eyes. My hair is medium brown, processed with normal texture.
Large range of colours for this foundation but can I hell as find one to match my face!! The formula of this foundation is lovely but there’s no way im buying two shades to mix and mess to match my skin colour! I’d rather just buy a high end foundation that actually matches my skin tone for the price of buying two of these!
Reviewed on Mon 07 Jan 2019
I am in my late 20's/early 30's with combination, light tone skin and hazel eyes. My hair is medium brown, normal with fine texture.
I feel like everyone talk abut this product. On my dry skin it looks very much like a mask and it gets a shade darker. I tried with many different primers and without, it just doesn't work. Additionally, it feels very heavy.
Reviewed on Sun 06 Jan 2019
I am in my mid 20's with dry, tanned tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I dont wear much foundation as i wear anything else(highlighter) but it is my go to when it is warmer when my skin is very oily sice it works best for oily skin in my opinion.
This foundation has a nice almost matte finish even on my very oily nose it manages to control my oils and it doesnt seperate or melt off during the day especially with powder used on top. which is why i think on oily skin this is a must have have.This is a very full coverage foundation without having to be layered and I believe that this is probebly the best drugstore foundation in the lasting all day appartment. On the face it lasts a good 10+ hours with small powder touch ups on my forhead and nose.No creasing or flaking is seen for hours which makes me super happy especially in the summer term.The consistency is not to runny but not too stiff which makes it relly easy to blend with a beauty blender or a brush without the product being soaked up or looking streaky in any area.I didnt give it 5 stars since the range of coours isnt 5 the best there are many yellow toned shades and abrely any pinks or neutral undertones limiting the amount of people that can use this.
The packaging is really nice and has some weight to it since its glass(which can be hard to travel with), the pumo applicator is really nice and it works perfectly fine.
Overall this is a really good foundation but they should come out with more shades, if you do find your shade and you may have oily skin and not have found a foundation yet this £9 foundation is great and would recommend giving it a try!!
Reviewed on Mon 17 Dec 2018
I am in my teens with combination, medium tone skin and green eyes. My hair is dark brown, normal with normal texture.