Introduce your skin to It Cosmetics Confidence in a Gel Lotion, a hydration hero with a swift-action gel formula. This isn't just a feel-good temporary fix, it's a trusty companion offering up to 72 solid hours of moisture for your skin. That's three entire days of your skin feeling plump and supple, like you've had your own personal cloud clinging on to you! Even in the ever-changing British weather, keep your skin feeling spring-fresh around the clock. So, raise a toast to this little bottle of skin-quenching magic, because hydration never felt so effortlessly fabulous.A Little Drop of Confidence with It Cosmetics Gel Lotion