It seems like the search for a truly magical mascara is a never-ending one. Sure, there are other lash-enhancing options out there—serums, extensions and false lashes—but those can be inconvenient and pretty pricey. jane iredale PureLash® Lengthening Mascara does the guess work for you by extending, conditioning and perfecting your natural lashes without clumping them or using questionable chemicals.The true genius of this mascara is in its unique dual-edged brush. Each bristle gently coats individual lashes with a special formula of triple-length cellulose fibers, seaweed lipids and wheat protein to create a voluminous, feathery finish. Made to be hold onto both top and bottom lashes without smudging or flaking, it acts as multiple beauty tools in one simple stroke by curling, elongating and nourishing the strands while reducing splitting and breaking. Open your eyes to your new lash multi-tool.Key Ingredients:Seaweed Lipids: helps to naturally thicken and curl lashesWheat Protein: strengthens each lashCellulose Fibers: enhances length and thicknessBeeswax: assists in shaping lashes and prevents smudgingBrown black features a natural dark brown shade.
