If you're grappling with the brassiness blues in your blonde, lightened, or grey hair, Moroccanoil Blonde Perfecting Purple Shampoo is just the antidote you need. Moreover, this shampoo does not contain sulfates, ensuring a gentle cleanse that respects your hair.
Powered by an army of violet pigments, this shampoo enterprisingly deposits these into your hair strands during wash. Its purpose? To valiantly face off those pesky yellow and orange tones, neutralising any brassiness, and breathe new life into your hair colour, making it radiant once again.
And who says cleaning your hair can't be a luxurious affair? This purple shampoo by Moroccanoil welcomes you with a signature aroma that's both warm and inviting, a harmonious blend of spicy amber with sweet, floral undertones.
The rave reviews speak volumes of its efficacy; an independent consumer study of women (ages 18-65) showered the product with praises. A staggering 100% agreed their hair felt softer, 96% found their hair not stripped or dry, while 92% felt their highlights were revived. Additionally, 85% confirmed that unwanted warmth was effectively neutralised.
This purple shampoo not only neutralises brassiness but is also incredibly gentle, thanks to its sulfate-free formula. Its colour-safe designation makes it ideal for lightened, blonde or grey hair. Sustainability enthusiasts will appreciate the packaging too; bottles made of 50% post-consumer recycled material promise a nod to environmentally conscious design.
ArganID™ Technology is at the helm of transformation here, deploying positively charged micro-capsules that court the negatively charged hair fibre. The result? Antioxidant powers of argan oil are infused right into the cortex of the hair while repairing and sealing the cuticle. Violet Pigments offer an added bonus, enhancing hair depth, dimension, and a natural looking sheen, while providing superior coverage thanks to their rich, iridescent properties and satin lustre.
