Super Curling and Lifting Mascara. The Hook ‘n’ Roll™ brush with custom-designed hooks to help catch, lift and curl the lashes. Paired with a ink-black, lightweight formula to keep the curl for a whopping 12 hours!.
This is my favourite mascara! The wand is curved and I find this helps curl my lashes. It is a really nice consistency so it doesn't leave lashes looking too thick or clumpy. My lashes always look nicely fanned out, perfect for everyday use. If I'm going out in the evening, I add an extra layer to build it up for a bolder look. Only criticism is that sometimes it leaves a dotted print on my eye lid under my eyebrow.
I have very sensitive skin and my eyes are prone to getting irritated by products, I've not had any issues using this mascara. It's been my go to for years.
Reviewed on Fri 01 Nov 2019
I am in my late teens/early 20's with combination, fair tone skin and blue eyes. My hair is blonde, normal with fine texture.
Firstly I do struggle a bit with Benefit products due to allergies but in cooler months they are not so bad so gave it a try.
No clumping and loads of definition.
I have short eyelashes and it gave just the right amount of length for me.
The curl effect wasnt as defined on me but that's my tiny eyelashes fault.
It gives a lovely full effect without looking like I've used the whole tube.
No fall out and I didn't feel like my eyelashes were caked and crispy!
So while hayfever season is over I am making the most of using this.
Reviewed on Sun 27 Oct 2019
I am in my mid 40's with combination, fair tone skin and green eyes. My hair is red, combination with coarse texture.
This is definitely the mascara I grabbed for my every day looks. One swipe and you are ready you roll. My lashes are naturally long but when I was wearing this people was asking me what fake lashes I was wearing and then had to tell them I was wearing this mascara.
Reviewed on Sun 20 Oct 2019
I am in my mid 20's with combination, light tone skin and blue eyes. My hair is medium brown, combination with fine texture.
Love the length this mascara gives, it looks like your wearing false eyelashes. Would recommend curling the lashes first if your lashes naturally point straight down to get the full effect. I wish it was a little bit blacker for that intendified false effect but overall a good mascara and would definitely repurchase.
Reviewed on Tue 27 Aug 2019
I am in my late teens with combination, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
I have completely straight lashes and read a review that said this mascara will curl them and give them a lift, even the woman in the shop said that it would. This product did nothing for lifting my lashes, it is not worth the money. Maybe if you already have a slight curl and lift to you lash this would emphasis that but for completely straight lashes, do not waste your money. I. usually like benefit mascaras however my eye lashes did not really look any different to be honest apart from they were darker of course as it didn't give any curl so I still need to use the curling tool on top of that specific mascara . But personally I feel like this was a waste of my money and was a bit too pricey for what you actually get . But overall I think that it does the job just shouldn't say lash curling and give a non curling eyelash effect.
Reviewed on Mon 12 Aug 2019
I am in my late teens with combination, tanned tone skin and hazel eyes. My hair is blonde, normal with normal texture.
This until recently has been my go to mascara. I love the wand, it coats the lashes effortlessly and creates a curl that lasts all day, even without using eyelash curlers. I have found that the most recent tube I have used has made my eyes quite watery, I dont know if the formula has changed but it has never happened before. I am now on a hunt for a new go to mascara as I can do without my eyes streaming!
Reviewed on Sat 10 Aug 2019
I am in my late 20's/early 30's with combination, fair tone skin and hazel eyes. My hair is medium brown, dry with normal texture.
I bought this mascara when Benefit had an offer of 3 travel size mascaras (Bad Gal Bang, They're Real, and Roller Lash) for £19, to test out what all the beauty gurus raved about. I have quite long and curly lashes naturally, but because of this they often get very unruly and most mascaras cant seen to keep the lift that it usually gives for more than an hour. This mascara was a game changer.
My first application went on amazing, the wand separates the lashes (which is usually a problem with most mascaras for me) and leaves a natural, curly and lifted look. It sounds very stupid to say, but they make an eye flirty and a whole lot more feminine. I could not recommend enough, and will most definitely be rebuying the full size.
Reviewed on Wed 24 Jul 2019
I am in my late teens/early 20's with acne/problem, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I’ve got the mini version of this as I obtained it from a Sephora Favorites kit.
The wand is nicely curved and stiff but the product is quite thin, making it a bit naff for top lashes. It does however go really well on bottom lashes and the wand just makes it work.
Now a mascara that I will keep on buying but specifically buy for bottom lashes only.
Reviewed on Sat 13 Jul 2019
I am in my late 30's/early 40's with normal, light tone skin and brown eyes. My hair is black, normal with fine texture.
This has changed my lash game completely!!! I recommend this to so many people and although the price is high it is worth every penny! I have found that the product lasts a very long time. This is the best mascara I have used!
Reviewed on Thu 20 Jun 2019
I am in my late teens/early 20's with combination, fair tone skin and blue eyes. My hair is dark brown, combination with coarse texture.
Honestly, I think it’s too expensive for the quality of the mascara. It’s just as good as many drugstore mascaras and they are much cheaper.
It gives a nice finish but can sometimes go slightly clumpy. It’s is very good for lengthening lashes.
It is a good quality but I’m not the biggest fan of the actually mascara - I find it gets on everything and smudges very easily.
It is very long lasting - it is very hard to take off even with a good makeup remover.
The brush itself is plastic and I personally really like the shape of the brush - I think it grips to lashes and applies the mascara really well.
My main complaints about this mascara would be that I think it’s is slightly over priced for the quality, it can be quite clumpy and it easily smudges.
Overall, it is a good mascara however there are many other mascaras that I would recommend over this that are cheaper and a better quality.
Reviewed on Tue 28 May 2019
I am in my late teens with normal, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I am absolutely in love with this mascara I’ve been using it for ages and I feel like it gives you long and thick looking lashes without being clumpy. If you want to get a fuller look then you can always apply a few layers which still looks great. Easy application and great formula!
Reviewed on Sun 12 May 2019
I am in my late teens with normal, olive tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
This mascara was nothing to rave about, considering the brand being “benefit”, it certainly didn’t live up to expectations. This claimed to give your lashes a lift;adding length as well as volume, whereas I found it didn’t really do neither. It dried up in the space of 2/3 weeks and I wasn’t happy considering the price. I wouldn’t purchase again, however if it was all I had, of course I would use it.
Reviewed on Fri 12 Apr 2019
I am in my late teens/early 20's with combination, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
So I bought this mascara for a formal dinner since i only have the badgal bang and that wasn't quite what I wanted for my makeup look.
All I can say is my experience with this formula was amazing. I had a panic attack with full on sobbing and wiping my eyes and not a spec of the mascara moved. It didn't drag down my face, didn't transfer onto my boyfriend's white shirt, it didn't move at all!
You can see a huge difference in the way your eyelashes sit on your lid, if you use the product correctly you can get a really nice lifted look. Your eyelashes look more full and there isn't really a need for any false lashes with this mascara.
I'll definitely be using this again
Reviewed on Tue 09 Apr 2019
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is dark brown, normal with normal texture.
I've always had very straight and very long lashes. This product curls and lifts lashes to the max and keeps them that way for a really long time. I've found other mascaras that get that lift first, however, they seem to drop back to being straight after some time. Benefits vision on creating this mascara was to create a "hook 'n' roll" brush. The underside of the brush grabs the lashes and as you move it up your lash away from the eye, you roll the wand away from you for the best lifting curl.
Reviewed on Sun 10 Mar 2019
I am in my late teens/early 20's with normal, medium tone skin and blue eyes. My hair is blonde, dry with fine texture.
The Roller Lash brush would suit those wanting to coat individual lashes without clumping. Good for daily use, could possibly layer for a night out look. The brush itself is quite stiff and the curve helps to lift and curl alongside a lash curler. If you're after volume and length I would suggest the bad girl by benefit.
Reviewed on Sun 03 Mar 2019
I am in my late 20's/early 30's with normal, light tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
I thought that the smile shaped brush would not curl my lashes nor would it last long. Using the wand with the curl mirroring my eye shape I swiped my lower lashes – covered all my lashes in one swipe. I always use the wand horizontally on both my upper and lower lashes as I have found that I don’t poke myself in the eye and it gives me the best coverage. Holding the wand again mirroring the shape of my eye as close to the roots of my lashes I swipe up keeping as close as I can. You can feel the wand hugging the lashes as you swipe – it is not unpleasant. The curl lasts all day and is brilliant. If you want a false lash look without wearing them then put a coat of They’re Real over the top. I must admit I prefer the black rather than the brown mascara as I found when wearing the brown I didn’t look like I had any mascara on. This is my go to mascara for every day wear whether I am wearing jeans or having to be smart.
Reviewed on Sat 16 Feb 2019
I am in my late 30's/early 40's with sensitive, fair tone skin and hazel eyes. My hair is dark brown, normal with coarse texture.