Now to start with I think this foundation is very affordable. Don’t lie it down as it all separates which what happened to mine so you have to have it standing up at all times. I was really looking forward to trying this as Rimmel foundations are my favourites. Unfortunately this one wasn’t for me which was a shame as I thought I’d really enjoy it. I do really like the large doe foot applicator on it so you can apply straight to the face though. It says it’s a breathable foundation but for me i found it a little heavy on my skin. It definitely doesn’t last 25 hours as stated on the product. It states that it’s a medium coverage foundation which I would agree with. I suffer with dry skin and after a while this foundation really clung to my dry patches. Unfortunately I wouldn’t repurchase this product or recommend it.
Reviewed on Mon 11 Nov 2019
I am in my mid 30's with sensitive, olive tone skin and hazel eyes. My hair is light brown, dry with normal texture.
Love this foundation on an everyday basis!
It is a very natural finish - by that I mean it has enough coverage to conceal blemishes and dark spots but not too much coverage so that it looks like you are wearing lots of makeup.
It is extremely blendable and a gorgeous finish (not matte but it doesn’t look oily at all). In my experience it has applied great with both a beauty sponge and brush.
Such an amazing price for any foundation but especially one of such great quality.
I have no complaints about this foundation - it does a great job for an everyday, natural foundation.
Overall, I love this foundation and it is great to throw on your face and go!
Reviewed on Tue 28 May 2019
I am in my late teens with normal, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I'm really on the fence with this foundation. It gave pretty good coverage although not full, and it lasted pretty well, although I would say not the 25hrs it promised, but the smell for me just gave me a headache! Although the actual foundation was pretty good, it just did not work for me at all.
Reviewed on Mon 18 Feb 2019
I am in my mid 30's with combination, light tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
This is my current go-to foundation. The colour I use (100 Ivory) is a perfect match for my skin! This, combined with its healthy, glowy finish, makes it the perfect foundation for my preferred natural everyday look.
I tend to lightly set it with powder, but on my combination skin, I have to heavily set my oily regions so that they don't become excessively shiny. I also have to retouch areas that crease throughout the day. For these reasons, I'm not sure that their 25 hour claims are 100% realistic.
The coverage is medium, which is fine for everyday but I struggle to cover blemishes with this foundation alone, so it must be paired with concealer to get a more flawless look.
This foundation is sold on the high street for an inexpensive price which is perfect for those of us who cannot afford luxury brands.
Overall, I have bought this product at least 3 times as it is the best foundation in its price range that I have found so far.
Reviewed on Sat 29 Dec 2018
I am in my late teens/early 20's with combination, light tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
Coverage is good. Medium not full coverage like it started though but pretty good for a day look. When first applied it is super shiny and wet so needs setting powder (may be reacting with my oily skin?). Does seperwrr s but through the say and I need to powder again before the day is out. It isn't 25 hours... It isn't there long lasting. However with touch ups it gets me through the day. For the cheap price and good coverage I will buy again. Good for light skin tones as I usually have the lightest shade but I'm about 3 shades in for this range.
Reviewed on Thu 16 Aug 2018
I am in my late 20's/early 30's with normal, medium tone skin and hazel eyes. My hair is light brown, combination with fine texture.
Been wearing this foundation for years and am so happy with it. The coverage is amazing for whatever type of look you’re going for and doesn’t feel too heavy on the face or too cakey, in my opinion the best foundation i’ve ever bought.
Reviewed on Mon 13 Aug 2018
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is light brown, normal with normal texture.
25 hour lasting foundation? more like 25 minutes. Affordable (body shop usually sell it for £5) glides on amazingly and melts on your skin really well and very buildable but honestly by the time ive left my house you would think I didn't have any on IT DOES NOT LAST 25 HOURS.
Reviewed on Mon 11 Jun 2018
I am in my late teens/early 20's with combination, tanned tone skin and brown eyes. My hair is black, asian with normal texture.
I have recently discovered this foundation and I love the coverage of it. I have been using the shade 200 Soft beige, which seems to work well for my skin tone. This is easy to apply, easy to blend and easy to wear.
Reviewed on Sun 25 Mar 2018
I am in my late 20's/early 30's with dry, tanned tone skin and grey eyes. My hair is medium brown, combination with normal texture.
I've used this foundation in shade ivory for years. It's cheap, most places stock it and it works really well. It can go on quite thick but blends well. I always set with powder and it lasts all day with no touch ups. It's a pump dispenser so no mess and you only need 2-3 pumps per application. I prefer full coverage and I'd say this is medium to full coverage.
Reviewed on Sat 13 Jan 2018
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is red, normal with normal texture.
The liquid foundation is the best foundation I’ve used so far. I used this every day when I was in Asia and as everyone knows the weather there is extremely hot and humid in summer. The foundation can actually last more than 25 hours in that weather!!! It does not dry your skin up as it contains serum in the formula. The bottle lasted me at least 2 months with 2-3 pumps for each use. I didn’t have to do any touch ups and I was left in shock! Of course, using the right primer also helps. I used a mineral setting powder and a lasting finish setting spray as well.
Reviewed on Wed 13 Dec 2017
I am in my late teens/early 20's with acne/problem, medium tone skin and brown eyes. My hair is medium brown, asian with fine texture.
Tried out my daughters as didn't believe her stories of how great it was. Have to say after using far more expensive brand foundations I was rather sceptical. Wow loved it!! Brilliant coverage, easy to blend and a flawless but natural finish.. Still couldn't believe it and kept checking all day looking for faults and couldn't find any. No dry patches, oil slicks or patches. Had to eat large slice of humble pie and admit to her she was right. Much prefer this to heavy expensive products used previously. Go grab one and see how good it is!!!
Reviewed on Fri 13 Oct 2017
I am in my late 50's/early 60's with dry, tanned tone skin and brown eyes. My hair is medium brown, combination with fine texture.
A real fair foundation for the price I actually rate this product! Mess free pump bottle so I can directly dispense on to my brushes or sponges... the texture is quite oily but soon settles giving a healthy looking finish I found it covered quite well not as long lasting as it states but you can easily add more when needed I have done this before...it allows you to build on with ease and comes in great shades my combination/oily skin copes really well with this particular foundation and at a steal price it's defo worth a trial
Reviewed on Fri 13 Oct 2017
I am in my late 20's/early 30's with combination, olive tone skin and brown eyes. My hair is medium brown, normal with fine texture.
Doesn't last quite as long as it says, especially if it's a hot day. But for me at least it gives a nice glow and sufficient coverage, although not quite the full coverage that it advertises so I'm not sure how it'd look on people who have an uneven skin tone or acne. I find it easily blendable even with just my fingers (I'm too lazy to wash my brushes very often), and on me it looks pretty natural.
Reviewed on Fri 01 Sep 2017
I am in my late teens/early 20's with normal, fair tone skin and hazel eyes. My hair is medium brown, asian with normal texture.
This lasting finish 25 hour foundation is amazing, i buy this from a store for £8. The coverage is great, one layer and my blemishes and spots are totally unnoticeable. It is also very long lasting, sweat and heat proof, it doesnt melt off your face in the sun! Add abit of setting powder if you find it makes your face look a tiny bit sticky and it will then give you a nice matte finish. The bottle is also very nice, a pump at the top very easy to get the foundation out and apply it. I would reccomend this foundation to everybody! Also they have a large variety of shades available, great!
Reviewed on Mon 21 Aug 2017
I am in my late teens/early 20's with oily, fair tone skin and grey eyes. My hair is medium brown, oily with coarse texture.
I did not get on with this foundation, I tried it a few times and it just didn't work for me. It was way too cakey on my skin no matter how much I blended or whether l used a brush or a beauty blender. It also looked quite orangey on my skin even when I used my foundation mixers. The only good thing about this foundation is that it definitely has full coverage as it covered all of my spots and redness.
Reviewed on Tue 18 Jul 2017
I am in my late teens/early 20's with combination, light tone skin and green eyes. My hair is medium brown, dry with fine texture.
looking for a full coverage foundation then I wouldn't go for this one as there are other foundations in the the drugstore that cost the same but perform 10 times better. This does look great in photos but can exaggerate your pores without primer
Reviewed on Sat 01 Apr 2017
I am in my late teens/early 20's with dry, fair tone skin and blue eyes. My hair is blonde, dry with coarse texture.