This eyeliner has been my go-to for the last few years. The colour is completely jet black in one swipe, and dries down in half a minute. I personally have had better experience with this eyeliner than ones that are styled as pens, and believe that it's great value for the price. My only issue would be that the inside of the product does have a little drying on the outer rim, but that's very easily fixable and isn't much of an issue.
Reviewed on Fri 01 Mar 2019
I am in my late teens with combination, light tone skin and brown eyes. My hair is black, asian with normal texture.
This was the standard go-to liquid eyeliner for me as a teen, and I have recently bought it again (the waterproof one, anyway).
With a little practice, it is so easy to apply - it dries quickly so after a few seconds it isn't likely to smudge, and it stays put throughout the day. You do need to keep re-inking it multiple times on one eye though - or at least I do!
The reason why I have given it a star less than it perhaps otherwise deserves is the same reason why I will not buy it again; as they are not a cruelty free brand, I will be looking for something else that does not test on animals abroad.
Reviewed on Sat 09 Feb 2019
I am in my late 20's/early 30's with combination, fair tone skin and green eyes. My hair is medium brown, dry with coarse texture.
Easy to use as the applicator is not to thick or thin. Blackest black eyeliner i have ever had! Easy to use only all eyeshadows even glitter and pigments. Best drugstore eyeliner at an amazing price, affordable for everyone. Has a good consistency that is not tp runny but also doesn not dry off. Easy to do thin precise strokes or building up a thick wing. Never smudges and stays on all day.
Reviewed on Mon 06 Nov 2017
I am in my late teens with combination, tanned tone skin and brown eyes. My hair is dark brown, combination with normal texture.
Love this liner. Love the way it feels on the kid I love the packaging the wand and the opacity of the black. It is so easy to use and you don’t need to use so much product because the colour is amazing. Love doing my wings with this
Reviewed on Sat 07 Oct 2017
I am in my mid 20's with combination, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
Honestly, as someone who hardly uses eyeliner, due to the difficulties of perfecting the wing, I hardly like any eyeliner products, and didn't find any product that would make life easier until I tried this!It applies on easily, with a superfine tip, helpful for the skilled+newbies.The consistency isn't perfect as it can smudge Extremely easily but it isn't too runny either. They could improve by increasing product amount but for its price tag, it's a good product I would recommend buying if you struggle like me. Also I'd prefer if it was waterproof as this would make life easier aswell
Reviewed on Mon 21 Aug 2017
I am in my late teens with combination, medium tone skin and brown eyes. My hair is dark brown, normal with normal texture.
I've been using this liner since a month as a change from my usual gel eyeliner. I find this to be a great everyday eye liner. It is very easy to draw thin, precise strokes with it, the brush handle is great, because of its length, it gives a great grip to control the brush. The pigment is really black and goes opaque in a couple of swipes and dries fast, so helpful in the mornings. It does not crack or flake on my oily lids, stays on all day without smudging and is easy to remove with a make up wipe. The budget price makes it a really good buy for an everyday liner.
Reviewed on Tue 25 Jul 2017
I am in my late 20's/early 30's with combination, tanned tone skin and brown eyes. My hair is medium brown, dry with normal texture.
I wear heavy eyeliner and I find with most eyeliners, they smudge during the day or crack and just generally doesnt look good, this product Is long lasting, no creasing or cracking, my personal fav and go to product
Reviewed on Mon 06 Feb 2017
I am in my late teens/early 20's with combination, light tone skin and green eyes. My hair is black, dry with fine texture.
I always buy this from body care because it's only £4 in there I like how the liquid drys. It has a nice formula so when applied it doesn't feel bumpy and stiff on you're face. Also it's easy to remove with make up wipes so you don't have to rub off half your face if you go wrong the first time :P
Reviewed on Sun 01 Jan 2017
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is medium brown, dry with fine texture.
This eyeliner is the best drugstore liner that I have found. It is long lasting and the colour comes out really well. I sometimes have trouble with the tip of the liner but normally when it's about time for it to be renewed (this is why I put the 4 stars). This is an eyeliner that I have repurchased more times that I can remember. Highly recommend!
Reviewed on Wed 14 Sep 2016
I am in my late teens/early 20's with normal, light tone skin and brown eyes. My hair is blonde, normal with normal texture.
I dislike this product highly. I bought this as my first eyeliner and i found that the tip of the wand was to thick for a beginner like me and after applying it didn't last very well at all. I wouldn't recommend this for beginners out there if your wanting to try this as a first product. :(
Reviewed on Tue 13 Sep 2016
I am in my late teens with dry, light tone skin and blue eyes. My hair is light brown, combination with normal texture.
I have tried this product a few times but it just smudged over my eyes rather than give a nice straight line and point on flick. Perhaps it's personal preference but I feel the brush is too thick for a defined line around the eyes. The liquid is good and long lasting though which was a bonus
Reviewed on Fri 19 Aug 2016
I am in my late 20's/early 30's with combination, tanned tone skin and blue eyes. My hair is blonde, dry with fine texture.
I love this liner so much, it is perfect for my needs. It has quite a think brush so maybe not ideal for beginners. I have noticed in hot weather though it tends to flake and smudge off which is why I'm only giving 3 stars although I would buy again.
Reviewed on Tue 02 Aug 2016
I am in my late teens/early 20's with oily, fair tone skin and blue eyes. My hair is dark brown, normal with fine texture.
I have used this eyeliner for above my lashes for years. It is good initially but I find it wears off and prints onto my eyelids. I also find it impossible to do flicks with?? I am keen to try some new eyeliners out so please message me girlies, if you have any recommendations!!
Reviewed on Mon 01 Aug 2016
I am in my late 20's/early 30's with normal, tanned tone skin and brown eyes. My hair is dark brown, combination with normal texture.
Used to love the Collection eyeliner pen but found after an hour my eyes would water so much the wing would smudge and look awful! However with this that problem doesn't happen it's very easy to apply and lasts all day and don't smudge even if my eyes water! The nib is really thin for sharp precise application which really makes a difference when attempting wings!
Reviewed on Sat 21 May 2016
I am in my late teens/early 20's with sensitive, fair tone skin and hazel eyes. My hair is medium brown, dry with normal texture.