I bought this a while ago and was happy with it and that was until it started drying up and become hard to get onto the brush and then the lid..... the black isn't very black it looks washed out after a while.
I wouldn't buy again due to it drying out quickly and become solid and even on the brush it's stuck to it making the brush bristles go stiff if that makes sense.
Reviewed on Thu 06 Jun 2019
I am in my mid 20's with oily, olive tone skin and brown eyes. My hair is dark brown, normal with normal texture.
This was the first gel liner i bought. I was impressed at first but after i found the kiko gel liner this one seemed so tough to use. It dried out quickly. It was really dry and would dry out after couple of uses. The kiko one is really smooth and silky. I had the purple one of this as well and that seemed more drier than the jet black. Would not buy again
Reviewed on Mon 14 Jan 2019
I am in my late 20's/early 30's with normal, tanned tone skin and brown eyes. My hair is medium brown, asian with normal texture.
Its a decent enough black gel liner- the pigment is very jet black which is great! The problem i had with it is not long after having it the formula would go hard and clumpy, heating it up with my hairdryer helped soften it but I found Elf's black gel eyeliner overall better.
Reviewed on Sat 29 Dec 2018
I am in my mid 20's with normal, light tone skin and blue eyes. My hair is dark brown, normal with fine texture.
Bought this on recommendation from a friend but can't get on with it at all.
It's too black (never thought I'd say that), but dries way too quickly - I'm not great at eyeliner so it's not great for fixing errors as it's dried out!
Find I've to drag my brush across my eye lid too which is annoying.
Reviewed on Sat 07 Apr 2018
I am in my mid 30's with dry, fair tone skin and blue eyes. My hair is dark brown, dry with coarse texture.
When the gel liner concept initially dropped in the market, this was my first product that I tried in the gel liner range. I'm still continuing with the same brand gel liner. It's an extremely black liner and the gel texture makes it easy to work with but it can dry up a lil too soon so need to draw the line faster. It at times leaves smudge marks on my upper lid but otherwise it's a very easy to use liner and gives great definition to my eyes👍
Reviewed on Fri 16 Mar 2018
I am in my late 20's/early 30's with combination, tanned tone skin and brown eyes. My hair is dark brown, oily with fine texture.
Love how much of a dark black this eyeliner is! So easy to apply but i do prefer a different brush to the one it came with. Literally glides on its so creamy. I would use a bit of setting power around the eyeliner as it will smudge. Hate the box it comes in! But overall its lovely!
Reviewed on Sun 11 Mar 2018
I am in my late teens/early 20's with normal, fair tone skin and blue eyes. My hair is dark brown, combination with fine texture.
I have had this product in my makeup bag for a while and have bought it on more than one occasion. I seem to remember Maybelline being one of the first ‘high street’ brands to bring out an eyeliner in the gel format and I was quite impressed. I find the formulation to be quite creamy, easy to apply and very intensely black. The brush it comes with is OK but the effect with an angled eyeliner brush is better because the product does seem to clump a bit on the provided brush. I haven’t used any high end gel liners so can’t compare (hence 4*) but it is a lovely product.
Reviewed on Tue 16 Jan 2018
I am in my late 20's/early 30's with combination, fair tone skin and hazel eyes. My hair is medium brown, combination with coarse texture.
I’m always using eyeliner to to complete my eye look. Im known for the one who wear eyeliner (constantly). This has to be my favourite gel liner I have tried so far. You have a get a great line and wing. It lasts all day too. Easy to apply with the right liner brush. Great price too
Reviewed on Thu 19 Oct 2017
I am in my late teens/early 20's with combination, light tone skin and blue eyes. My hair is dark brown, normal with coarse texture.
✨I first tried this Eyeliner when I first started experimenting with the winged eyeliner look. It glides on beautifully and the application is lovely and smooth. The pigmentation is fab and there are a good range of colours available. The brush provided is also good for beginners, however with practice it is definitely worth investing in a higher end make up brush so a variety of looks can be achieved (I recommend Spectrum brushes all day long!). The price tag of £8 is nice too!
Reviewed on Mon 25 Sep 2017
I am in my late 20's/early 30's with combination, tanned tone skin and green eyes. My hair is medium brown, combination with fine texture.
This is my everyday eyeliner, I don't go a day without it and it completes my signature look. Its extremely creamy and easy to apply and produces a nice, thick, jet black line upon application which stays the whole day. I love how opaque and jet black the pigment is as it requires only only stroke for perfect opacity. It doesn't dry out very quick and I manage to finish most of it before having to buy another pot. I use the brush that it comes with and find it very easy to use and clean. At this price, it's a complete steal as it lasts a long time, so easy to use and such great quality.
Reviewed on Wed 28 Jun 2017
I am in my late 20's/early 30's with combination, tanned tone skin and brown eyes. My hair is medium brown, dry with normal texture.
This product isn't the best liner in the world as it can be quite clunky on your brush before you apply, however the opaque of the black is stunning, it lasts all day and is easy to use when on the eye. Maybe apply with a different brush but overall a good liner
Reviewed on Fri 23 Jun 2017
I am in my mid 20's with combination, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
This is a good price and i didnt get any smudges or transfers. To start with I found the product quite sticky and it clumped on the brush it came with so I didn't get a smooth application. I tried again with an angled brush and it was a much smoother application with no clumping! The colour was well pigmented but did fade after a couple of hours. It also dried in the pot after about about 2 months but for the price I'm not overly disappointed by that. I'd recommend as a high street brand!
Reviewed on Sat 07 Jan 2017
I am in my late 20's/early 30's with combination, light tone skin and green eyes. My hair is red, combination with normal texture.
As far as gel eyeliners go I found this pretty average. Despite using a professional eyeliner brush I found this difficult to apply as the consistency seemed a little thick. It seemed well pigmented but found the colour faded someone during the day. It didn't seem to smudge and is reasonably priced so I would consider this average.
Reviewed on Wed 07 Sep 2016
I am in my late 20's/early 30's with normal, light tone skin and brown eyes. My hair is dark brown, normal with normal texture.
This product applies smooth and creamy and dries down so there's no transfer. After a while the product itself dried down but this is expected after months of using it. It comes with a small brush which isn't great. I would recommend using an angled brush.
Reviewed on Tue 30 Aug 2016
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is blonde, processed with normal texture.
This is the best gel eye liner I have used to date. It is very easy to use once you get the hang of it and the colour is very black and pigmented. I have to admit it was hard to apply the eye liner at first but I think that was because i was using the wrong brush. It does blotch a little if your eyes are teary but that is because it is not waterproof.
Reviewed on Sun 19 Jun 2016
I am in my late teens/early 20's with acne/problem, tanned tone skin and brown eyes. My hair is dark brown, asian with normal texture.
Eye Studio Lasting Drama Gel Liner by Maybelline
Where to Buy
Prices last updated 17 September 2019.
Where to Buy
Maybelline Eye Studio Lasting Drama Gel Liner is available to buy at lookfantastic, HQhair.com, Feelunique, and Beauty Expert.