This is one of those underrated products that's amazing! First time i used this someone commented on my eyeshadow because it make it more vibrant and pigmented. It kept my eyeshadow looking great all day and I'd definitely buy this over urban decay. I also love tje fact it's quick drying as normally i don't leave primer to dry and it makes my eyeshadow go funny but this doesn't!
Reviewed on Wed 13 Dec 2017
I am in my late teens/early 20's with acne/problem, fair tone skin and blue eyes. My hair is blonde, dry with fine texture.
I don't even know where to start with the primer. So worth the price, a tube will last me over 6months (with everyday use)! Makes my eyeshadow last all day, giving me 10+ hours of wear!! Really nice buttery consistency, not runny at all. Would buy this over the UD ones any day (which are not worth the hype IMO)
Reviewed on Mon 21 Aug 2017
I am in my late teens/early 20's with combination, light tone skin and brown eyes. My hair is medium brown, oily with normal texture.
theBalm products are beautiful but this one stands out because a little goes a long way and it really does prevent eyeshadow from creasing. I do still prefer the Urban Decay original primer potion as it works for even longer for cheaper.
Reviewed on Tue 09 Aug 2016
I am in my late teens with combination, olive tone skin and brown eyes. My hair is dark brown, oily with normal texture.
This is the best primer I've ever tried! A lot of people complain about its oily feel on the lids but this goes away once it is set with a powder. I use this mostly on my nights out and when I need my eyeshadow to stay in place all day and it does just that!
Reviewed on Fri 15 Apr 2016
I am in my late teens/early 20's with sensitive, tanned tone skin and brown eyes. My hair is black, afro with coarse texture.
Put a lid on It, eye lid primer by theBalm
Where to Buy
Prices last updated 16 November 2019.
Where to Buy
theBalm Put a lid on It, eye lid primer is available to buy at lookfantastic, HQhair.com, Feelunique, and Beauty Expert.