I bought this for holiday because I love the NYX HD eye base as an everyday shadow primer. I was really disappointed. Unlike the HD eye base, this doesn't dry down - it remains sticky and tacky and really difficult to blend shadow over. It also goes on too white to look natural and it doesn't blur imperfections like the HD eye base. I agree that this does keep eye makeup on all day but I feel like it takes too much work to get the eye makeup on over it in the first place.
Reviewed on Fri 15 Mar 2019
I am in my late 30's/early 40's with normal, light tone skin and blue eyes. My hair is blonde, oily with fine texture.
Love this primer.
Easy to use and apply and does exactly what it’s intended for.
Colours stay in place including liners, you do get some creasing over the day however it’s easy to do a quick blend in without any hassle.
Reviewed on Sat 05 Jan 2019
I am in my mid 30's with acne/problem, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I love using this to keep my eye makeup products in place. I have even used this to keep the eyeliners that usually smudge on my eyelid in place and it does the job well.
It's affordable and great for your makeup collection.
Reviewed on Sun 09 Dec 2018
I am in my mid 20's with oily, olive tone skin and brown eyes. My hair is dark brown, normal with normal texture.
The product applors with a wand and is creamy and pale. I pat it around the eyelid area to make it even then apply eye shadow. It works to keep my eye make up in place for longer although I still get some creasing. It also allows for the colour to be more intense. Would buy this again.
Reviewed on Sun 21 Oct 2018
I am in my late 20's/early 30's with normal, medium tone skin and hazel eyes. My hair is light brown, combination with fine texture.
The product is nice and creamy. It makes the colours of any eyeshadow that you are applying stand out more and the colours are intensified. The shadows don't fade throughout the day which I really used to struggle with. I would definitely buy this product again
Reviewed on Sat 20 Oct 2018
I am in my late teens with acne/problem, light tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
This was an impulse purchase as often my great discoveries are. While I don't love the doe foot applicator I can forgive it because the product itself is great. It intensifies the colour of both cream and powder shadows and you still have playtime to get those shadows to blend out to perfection. Once dried down it locks in that shadow and it doesn't budge or fade throughout the day. On application it has a nice neutral tone that cancels out any discolouration. I high street affordable gem. Would highly recommend and would repurchase.
Reviewed on Sat 15 Apr 2017
I am in my late 30's/early 40's with combination, light tone skin and green eyes. My hair is blonde, combination with fine texture.
This is the only primer I have tried that properly combats my incredibly oily eyelids. I found that when I took my makeup off at night (14 hours later) my eyeshadow was as good as when I had applied it. My eye makeup normally creases within 4 hours, no matter what eyeshadow brand I am using, so this is a real holy grail product in my eyes.
Reviewed on Sun 11 Sep 2016
I am in my late teens/early 20's with combination, fair tone skin and blue eyes. My hair is dark brown, normal with fine texture.
A decent and very affordable eye shadow primer. Tacky enough to make eyeshadows stick well and prevents creasing, but does not offer much coverage - so just be aware of that if you have thin lids with veins that need covering up.
Reviewed on Tue 28 Jun 2016
I am in my late 20's/early 30's with normal, light tone skin and brown eyes. My hair is medium brown, normal with fine texture.
Proof it! - Waterproof Eye Shadow Primer by NYX
Where to Buy
Prices last updated 20 March 2019.
Where to Buy
NYX Proof it! - Waterproof Eye Shadow Primer is available to buy at lookfantastic, HQhair.com, ASOS, Feelunique, and Boots.com.