Having for some time, seen IT Cosmetics on QVC UK and QVC Beauty I was interested in seeing if it would cover my redness that I have on my cheeks, chin and nose. Some foundations I have used in the past don’t cover these areas to my satisfaction without concealer. I was also looking for a foundation that had SPF in it. If you are not aware the founder of IT Cosmetics is an American television presenter who has hereditary rosacea (it predominantly affects fair-skinned people). She had tried various foundations without success. Being able to speak to the best dermatologist and plastic surgeons and with their help developed IT Cosmetics. I must admit this is the best foundation I have found in a long time. It covers my redness without the need of concealer, it doesn’t sit in my fine lines around my mouth and eyes. One pump is enough to cover my whole face. It has a lovely lemony smell which I was worried that might make my sensitive skin sore, but it doesn’t. My skin feels soft and hydrated as it starts its life as skincare with the added benefit of sun protection and coverage of foundation. If you are like me who wants to hide the redness but allow your freckles shine through then this is the foundation for you. Once I have used this, I will try the other two variations of this and let you know how I get on. There is an illuminating one and an oil-free matte one. In other words, watch this space.
Reviewed on Sat 16 Feb 2019
I am in my late 30's/early 40's with sensitive, fair tone skin and hazel eyes. My hair is dark brown, normal with coarse texture.
This product is AMAZING and also has SPF in it ❤️❤️. I usually use a moisturiser with a high SPF followed foundation.. I would normally do this everyday. This product not only has SPF 50 it also has the coverage of a foundation. It’s become my go to every day product as I now prefer it to using a heavy foundation every day. It has such great coverage and covers my uneven skin tone changing to suit your skin (I have really dark circles under my eye and I can wear this with confidence) and my face feels moisturised throughout the day. I can’t recommend this product enough for those who want to give their skin a break from heavy products and wear something that is light but still amazing coverage. I even wear this on a night out and it looks AS GOOD sometimes better than foundation. It has really strong lasting power especially when used with a setting spray. They have also recently bought out a few more colours to suit more skin tones and have a mix between yellow and pinky undertones, I usually struggle to find an exact match but this is amazing. I even tried this on my mum who is in her sixties and it did wonders for her skin. Please go and try this I absolutely love it
Reviewed on Mon 04 Feb 2019
I am in my mid 20's with normal, olive tone skin and brown eyes. My hair is medium brown, normal with normal texture.
Coverage is perfect - it's not as full coverage as you would imagine but it's perfect for creating a smooth texture and evening out imperfections. Plus it has the bonus of 50 spf! Check out QVC as they often have easy-pay offers on this perfect cream!
Reviewed on Fri 11 Jan 2019
I am in my late teens/early 20's with oily, light tone skin and brown eyes. My hair is dark brown, oily with normal texture.
This has serious staying power fir a cc cream...coverage is medium to full and there’s barely a need for concealer. It’s great mixed with moisturiser too as it adds colour but remains lightweight. Easy to blend with a sponge, brush or fingers and now comes in a wider shade range. I have medium which is a little too dark during the winter months but I can make it work. It has a slight scent but not too strong or overpowering. It’s quite thick in consistency but blends easily and doesn’t feel heavy once applied. I really like it 😊
Reviewed on Thu 29 Nov 2018
I am in my mid 30's with combination, tanned tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
I think I've finally found my perfect cc/foundation!! This is so easy to apply (with fingers even) and I've found I don't need a primer underneath it and just a dusting of powder over the top. It's perfect for summertime as it's so light and comfortable and doesn't budge if you get hot. Coverage is perfect - it's not as full coverage as you would imagine but it's perfect for creating a smooth texture and evening out imperfections. Plus it has the bonus of 50 spf! Check out QVC as they often have easy-pay offers on this perfect cream!
Reviewed on Thu 28 Jun 2018
I am in my late 40's/early 50's with combination, light tone skin and blue eyes. My hair is blonde, combination with normal texture.
I use this foundation on those days where I have no time for moisturisers, primers etc and it really is a brilliant one step product. Its so easy to blend and it does last well all day. I use about half a pump which gives a light/medium coverage with no real need for concealer. It can easily be a full coverage foundation but as it is so moisturising I find it can get a bit tacky if I use a whole pump. It has a dewy, fairly natural finish which I like. If you want to powder over it then you need a light hand as it can get a bit patchy (due to the tacky bit!). Its very comfortable to wear.
Reviewed on Thu 19 Apr 2018
I am in my late 30's/early 40's with normal, light tone skin and green eyes. My hair is blonde, normal with fine texture.
I adore this product. I purchased it in the shade light. A full coverage foundation that can be built up or sheered out depending on your preference. It has SPF 50 so negates the additional sunscreen step in your routine. It is hydrating and glowy on the skin but wears/lasts really well. It doesn’t cake or break up on the skin it minimises the texture/ appearance of pores on my skin even without a primer and doesn’t settle into fine lines. It is undetectable on the skin. Your skin but SO much better. If you worship at the alter of radiant, beautiful, even skin then I advise that you try this ❤️
Reviewed on Mon 12 Feb 2018
I am in my late 30's/early 40's with combination, light tone skin and green eyes. My hair is blonde, combination with fine texture.