Introducing our rich-lather purple shampoo, perfect for those rocking lightened hair. This luxurious and creamy toning system of shampoo and conditioner works to neutralize brassiness while helping damaged color-treated hair regain its strength.
Our formula is gentle and 100% vegan, made with sustainably-sourced natural plant extracts and free of animal products or by-products. Certified cruelty-free and vegan by PETA Beauty Without Bunnies, you can feel good about your beauty routine with this choice.
Not only is our formula vegan-friendly, but our bottles are as well! Our bottle is made of 95% post-consumer recycled materials and the entire package is 100% recyclable. And even better, our labels are printed with soy ink.
Applying our purple shampoo is easy. Simply wet your hair, lather with our shampoo, and rinse. Follow up with our Strength Care Blonde Purple Conditioner for the best results. And, in the rare case of contact with your eyes, simply rinse them out immediately.
Experience luxurious, toning shampoo for easy-to-manage lightened hair that looks and feels healthier than ever. And, with our vegan-friendly and sustainable formula, you can feel good about caring for your hair and the environment.
