About VIRTUE® Refresh Dry Shampoo
VIRTUE® Refresh Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it’s a reinvigorating pick-me-up for hair in need of a refresh.
Key Ingredients
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Tapioca Starch: a natural, non-GMO starch with exceptional oil absorption properties; brushes cleanly from hair
- Kaolin: a highly refined, pure clay that helps remove impurities from hair
- Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair
- Cynara Scolymus (Artichoke) Leaf Extract: a natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits
- Cleanses hair and refreshes the scalp
- Revives style without buildup
- Removes impurities and soaks up excess oils
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies
*Consumer perception study of 53 women. Participants responded to questions after the first use, 8 hours and 4-6 uses over a 1 week period.
- 94% of women said their hair instantly smelled cleaner
- 92% of women felt their hair smelled fresher and looked less oily all day long
- 92% of women said that they were able to refresh and maintain their look throughout the day and that product allowed for easy, buildable styling
- 90% of women said product goes on invisibly
