I was really disappointed in this product as it says on the packaging go blonder.ive been using this shampoo around a month and I can't see any difference,maybe you have to give it more time but really thought would be a good product,I can say that it smells gorgeous,but this shampoo just wasn't for me.
Reviewed on Sat 26 Aug 2017
I am in my teens with oily, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
I brought this shampo after being recommended this by my salon. It's the best shampo ever. I have a recently bleached my hair and I have a warm tone about it and within one use of it my hair had brighten up. I would 100% recomend this to anyone
Reviewed on Mon 09 May 2016
I am in my late teens/early 20's with acne/problem, light tone skin and green eyes. My hair is blonde, combination with normal texture.
I got it bought as a Christmas present in a set with the conditioner and the hair spray, ad I've just recently lightened my hair and it still takes on an orange tone. After one use of this it took most of the tone away, I would highly recommend to anyone with light blonde hair!!!
Reviewed on Sun 10 Jan 2016
I am in my late teens with dry, medium tone skin and green eyes. My hair is medium brown, dry with fine texture.
When i had blonde hair I found this product to work really well- it has a nice natural lifting agent that works with the highlights and gave my hair a lovely natural blonde glow. This and also the conditioner were brilliant!
Reviewed on Wed 23 Dec 2015
I am in my mid 20's with normal, light tone skin and blue eyes. My hair is dark brown, normal with fine texture.
My hair was going a darker blonde so I started using this shampoo pared with the conditioner and lightening spray. I fully recommend this to any it is AMAZING! I get compliment on my hair all the time asking what dye I've used as it looks so natural and my hair doesn't look damaged (no ones believes I haven't actually does it).
Reviewed on Tue 27 Oct 2015
I am in my late teens/early 20's with dry, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
it is amazing some people may say it takes multiple purchases to see the effect but if you leave it on for 5-10 minuets everyday and only use this range of products then they will lighten your hair in days i have now stopped using this product to get my natural colour back and i have a very large root line from t product so unless you are going to stick to the product i wouldn't suggest.
Reviewed on Sun 20 Sep 2015
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
Smells great, would use with the conditioner and definitely left my hair blonder. I think it does take a while though to work and may have to repurchase another time to really get the full effect but it does give hair the nice blonde it promised! Lightened my hair up amazingly well!
Reviewed on Fri 31 Jul 2015
I am in my late teens with normal, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
been using this for a while now, it has lightened my once dull blonde hair considerably without leaving it dry and straw like - it did the opposite and left my hair moisturized and clean - perfect shampoo for blondes!
Reviewed on Mon 13 Jul 2015
I am in my late teens/early 20's with normal, tanned tone skin and blue eyes. My hair is blonde, normal with normal texture.
I wouldn't be without this. I find it extends my visits to the salon for a refresh of my highlights by at least a month! On the days I don't use it, and opt for a non-colour protect shampoo, my hair looks a lot darker. It's a great product for keeping your highlights fresh and bright.
Reviewed on Tue 07 Jul 2015
I am in my late 30's/early 40's with dry, fair tone skin and green eyes. My hair is light brown, normal with fine texture.
Great product. Not sure if it lighten my hair but it did leave it brighter and more shiny which gave the illusion of lighter hair. It was also very moisturising and smelt great. Good value for money and lasted a long time.
Reviewed on Sun 21 Jun 2015
I am in my late teens/early 20's with acne/problem, light tone skin and brown eyes. My hair is blonde, normal with normal texture.
I'm naturally quite a dark brunette but after living in america for the summer my hair bleached to a light brown/blonde colour which I loved and wanted to keep so I started using this product. In the winter months it has definitely turned darker so the shampoo didnt help to keep the colour I wanted but is still keeping it lighter than normal
Reviewed on Sat 20 Dec 2014
I am in my late teens/early 20's with combination, light tone skin and blue eyes. My hair is medium brown, combination with coarse texture.
I am a natural Blonde and YES it lightened my hair, it removed all the residues us Blondes collect with products etc and the weather. It smells great, lathers up well and is not too heavy for us Blondes with Fine hair. John freida also does a Purple Shampoo now which is great for reducing that 'brassy' look in the Winter months. Tried it & its great it works!!!
Reviewed on Tue 11 Oct 2011
I am in my late 40's/early 50's with normal, light tone skin and blue eyes. My hair is blonde, normal with fine texture.
I am actually brunette but have blondish-golden high-lights, I found that this product did lighten the high-lights a bit, but not as much as I hoped. But the worst part that I found was only a couple to a few days after using this product, my hair felt incredibly greasy!! No matter how much I washed it, every time it resulted to greasy hair, not pleasant...
Reviewed on Mon 01 Aug 2011
I am in my late teens/early 20's with normal, light tone skin and hazel eyes. My hair is medium brown, normal with normal texture.