Look at my hair in my avatar - that's the color I got from this dye kit (in the shade Cool Rose). It's easy to use, isn't messy, doesn't burn your scalp, washes out easily, and leaves a striking yet subtle color that fades beautifully. For those who don't have naturally blonde hair already, it might take a few uses to get it light and bright enough for your liking. I redye my hair once a month and do notice that it looks more vibrant with each application. My only complaint is that I wish it stayed vibrant for longer between touch ups, but other than that I love this product!
Reviewed on Sat 04 Mar 2017
I am in my late 20's/early 30's with oily, fair tone skin and blue eyes. My hair is blonde, oily with fine texture.
I got this to lighten the ends of my hair so that i could dip dye it purple. I really liked the colour so left it like that. However, this product made the ends of my hair very dry and straw-like, resulting in me having to use more conditioner and special shampoos that reduce the dryness with not much help
Reviewed on Tue 23 Aug 2016
I am in my late teens with sensitive, olive tone skin and brown eyes. My hair is medium brown, combination with normal texture.