I've used the ultra violet & multiple shades of red by this brand and really can't fault it. The colour stays really vibrant & is never patchy. The only downside is if you have hair past shoulder length you might need 3 boxes of dye to make sure there's enough!
Reviewed on Thu 28 Jun 2018
I am in my late 20's/early 30's with combination, fair tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
Back in the day where I used to want my hair astonishing red I would use the red of this brand. It was simple to use easy to apply and gave me a shocking (in a good way) amount of colour to my hair. It didn’t irritate my scalp and never made my hair brittle I loved these also used the purple and blue lol 😂
Reviewed on Wed 25 Apr 2018
I am in my mid 20's with combination, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
Would never use another brand. 3 years ago I had black hair and stripped the colour, got bleached highlights and started using purple Live XXL considering my hair didn't turn blonde (ginger sort of colour) the dye worked well, came off the skin within 2 days max. Just used the new amethyst chrome and love it! Had so many compliments.
Reviewed on Sat 02 Sep 2017
I am in my late teens with dry, fair tone skin and brown eyes. My hair is dark brown, dry with coarse texture.
This product was effective and easy to use with little mess. The instructions were clear and my hair wasn't dried out afterwards. However, I bought the colour ultraviolet (which is meant to be a reddish purple) and my result was more of a brownish dull red, with barely any purple. I didn't really mind and it faded ok, but they need to advertise the correct colour result!
Reviewed on Tue 23 May 2017
I am in my late teens/early 20's with combination, light tone skin and brown eyes. My hair is dark brown, processed with fine texture.
This is the only hair dye that fully lightens my hair, I top up my roots every 4- 6 weeks with no problems. Easy to use and reliable. I usually tone with purple after as it does go brassy initially but I've never found a bleach that doesn't.
Reviewed on Mon 13 Mar 2017
I am in my mid 30's with combination, fair tone skin and hazel eyes. My hair is blonde, processed with coarse texture.
I've been using this on and off for a few years now and I really love it, the colour is vibrant and doesn't damage my hair. I use 1 box on the roots every month and 2 boxes to do an all over refresh every 3 or 4 months as I have long think hair. Colour seems to last well and is a good price (and often on offer!)
Reviewed on Sat 01 Oct 2016
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is red, normal with normal texture.
The first time i dyed my hair i used mystic violet and it was very dark, almost black, at first but when it fades a bit its a lovely colour. I've started dying my roots mystic violet and the rest of my hair cyber purple and theyre both great colours, they make my hair so shiny and smooth and they look great for weeks. Id definitely buy them again!!
Reviewed on Thu 08 Sep 2016
I am in my late teens/early 20's with dry, tanned tone skin and blue eyes. My hair is red, combination with normal texture.
I am at this point pretty frequent with dying my hair, and this is by far my favourite. I have used this many times, and on my (dark) brown hair, the colours always end up gorgeous and never once has it ruined my hair. They have always turned out the way I wanted them to, and have a handy guide at the back as to what hair colour it works with. Yes it fades, but that is to be expected with hair dye
Reviewed on Sun 15 May 2016
I am in my late teens with combination, tanned tone skin and brown eyes. My hair is dark brown, combination with normal texture.
I love the colours, you can clearly see the colour shines through and quiet tonal, it doesn't finish flat and leaves your hair so soft a shiny afterwards.It's great for combination hair, mine is quiet fine so one bottle is more than enough. 4 stars not 5 is due to the gloves, which are flimsy and bit big.
Reviewed on Thu 21 Apr 2016
I am in my mid 20's with combination, light tone skin and green eyes. My hair is red, combination with fine texture.
This dye is quite, 'meh'. At first your hair is shiny and it looks so full, but after a couple of washes it fades - there are better dyes out there than this. I have found that the browns and blondes are better than the colours.
Reviewed on Thu 03 Mar 2016
I am in my late teens/early 20's with combination, light tone skin and hazel eyes. My hair is dark brown, normal with normal texture.
Used this to bleach my hair and it was absolutely awful, the consistency was horrible as it had small grains of the powder which hurt to apply. It also left my hair ruined and over processed, not to mention an awful burned orange shade. I know multiple people who have tried the platinum colour and regret it
Reviewed on Tue 01 Sep 2015
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is blonde, processed with coarse texture.
With the right hair care it went perfect loved my hair colour black to begin with it did make my hair a bit dry but no major damage was done and after a few conditioning treatments my hair soon returned to its normal texture
Reviewed on Thu 27 Aug 2015
I am in my late teens/early 20's with combination, light tone skin and blue eyes. My hair is black, normal with normal texture.
For a year I used the black dye and it ruined my hair, it made my hair so dry and would always snap off. It was so difficult to be taken out, 2 years later I decided to go a very light blonde and it was the same senario. My hair was so dry and damaged and just broke off. And it took a while for my hair to strengthen but it's on the road to recovery now!
Reviewed on Mon 24 Aug 2015
I am in my late teens/early 20's with oily, fair tone skin and green eyes. My hair is medium brown, dry with coarse texture.
I did enjoy this hair dye and have purchased the 'cyber purple' and also a few red shades in the past. Considering that the dye is affordable, at less than £5 per box, I really can't complain. The colours were true to the shade on the box and applied easily onto the hair. I found that they lasted well too, barely fading after several washes. However, they tended to dry my hair out.
Reviewed on Thu 13 Aug 2015
I am in my late teens/early 20's with dry, light tone skin and blue eyes. My hair is light brown, normal with normal texture.
the color was vibrant and looked great at first although while rinsing my hair after using the dye it wouldn't stop running red for ages and every time i washed my hair the water still would run red even a week later. After a week the color faded out into a pinky red and i had to re-dye because it was going patchy. i recommend this if your after a funky color that leaves your hair soft
Reviewed on Fri 07 Aug 2015
I am in my late teens/early 20's with combination, fair tone skin and blue eyes. My hair is blonde, normal with fine texture.