Would never use another brand. 3 years ago I had black hair and stripped the colour, got bleached highlights and started using purple Live XXL considering my hair didn't turn blonde (ginger sort of colour) the dye worked well, came off the skin within 2 days max. Just used the new amethyst chrome and love it! Had so many compliments.
Reviewed on Sat 02 Sep 2017
I am in my late teens with dry, fair tone skin and brown eyes. My hair is dark brown, dry with coarse texture.
This product was effective and easy to use with little mess. The instructions were clear and my hair wasn't dried out afterwards. However, I bought the colour ultraviolet (which is meant to be a reddish purple) and my result was more of a brownish dull red, with barely any purple. I didn't really mind and it faded ok, but they need to advertise the correct colour result!
Reviewed on Tue 23 May 2017
I am in my late teens with combination, light tone skin and brown eyes. My hair is blonde, processed with fine texture.
This is the only hair dye that fully lightens my hair, I top up my roots every 4- 6 weeks with no problems. Easy to use and reliable. I usually tone with purple after as it does go brassy initially but I've never found a bleach that doesn't.
Reviewed on Mon 13 Mar 2017
I am in my late 20's/early 30's with combination, fair tone skin and hazel eyes. My hair is blonde, processed with coarse texture.
I've been using this on and off for a few years now and I really love it, the colour is vibrant and doesn't damage my hair. I use 1 box on the roots every month and 2 boxes to do an all over refresh every 3 or 4 months as I have long think hair. Colour seems to last well and is a good price (and often on offer!)
Reviewed on Sat 01 Oct 2016
I am in my mid 20's with combination, fair tone skin and blue eyes. My hair is red, normal with normal texture.
The first time i dyed my hair i used mystic violet and it was very dark, almost black, at first but when it fades a bit its a lovely colour. I've started dying my roots mystic violet and the rest of my hair cyber purple and theyre both great colours, they make my hair so shiny and smooth and they look great for weeks. Id definitely buy them again!!
Reviewed on Thu 08 Sep 2016
I am in my late teens/early 20's with dry, tanned tone skin and blue eyes. My hair is red, combination with normal texture.
I am at this point pretty frequent with dying my hair, and this is by far my favourite. I have used this many times, and on my (dark) brown hair, the colours always end up gorgeous and never once has it ruined my hair. They have always turned out the way I wanted them to, and have a handy guide at the back as to what hair colour it works with. Yes it fades, but that is to be expected with hair dye
Reviewed on Sun 15 May 2016
I am in my teens with combination, tanned tone skin and brown eyes. My hair is dark brown, combination with normal texture.
I love the colours, you can clearly see the colour shines through and quiet tonal, it doesn't finish flat and leaves your hair so soft a shiny afterwards.It's great for combination hair, mine is quiet fine so one bottle is more than enough. 4 stars not 5 is due to the gloves, which are flimsy and bit big.
Reviewed on Thu 21 Apr 2016
I am in my mid 20's with combination, light tone skin and green eyes. My hair is red, combination with fine texture.
This dye is quite, 'meh'. At first your hair is shiny and it looks so full, but after a couple of washes it fades - there are better dyes out there than this. I have found that the browns and blondes are better than the colours.
Reviewed on Thu 03 Mar 2016
I am in my late teens/early 20's with combination, light tone skin and hazel eyes. My hair is dark brown, normal with normal texture.