✨I have very dark brown hair and I’ve been trying to get it to go purple for aggges, and this is the only one that has done it! I’ve tried all the Live ones which are meant to lift the colour, but my hair just looked brown with a hint of purple. My hair is now a lovely dark shade of purple which I love 💜 Usually my hair can feel quite brittle after dying it, however my hair felt lovely and soft afterwards. I am annoyed that it is only L’Oréal that has achieved this, as I do not agree with their selling in China policy! I will be looking for an alternative, but I will continue to use this until I’ve found an alternative.
Reviewed on Fri 20 Dec 2019
I am in my late 20's/early 30's with combination, tanned tone skin and green eyes. My hair is medium brown, combination with fine texture.
Followed the instructions to the T but this product did nothing for my hair. The colour was exactly the same afterwards, maybe it was a faulty box, not sure. Took me quite a few washes to get the smell of the product out my hair!
Reviewed on Sat 05 Jan 2019
I am in my late 20's/early 30's with oily, brown tone skin and brown eyes. My hair is dark brown, dry with coarse texture.
This is my favourite hair dye. My hair is very long and healthy. I need to use a hair dye every 3 weeks for my roots and this is always my choice. After use my hair looks lovely and healthy. I like the conditioner wich is included in the box, very good quality. It covers all, my mother always use this producg yo cover her gray her. ; )
Reviewed on Sat 05 Jan 2019
I am in my late 20's/early 30's with dry, tanned tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
I’m a fan of semi permanents as I feel it’s less damaging to the hair. Even when I went for Dark Cherry, that made my hair “Super Hero Red” as I called it, the amount of people who thought it was natural was surprising! If you want to change hair colour do try Casting. It’s quite quick and simple. If your hair is as long as mine, get two boxes not one.
Reviewed on Sun 25 Feb 2018
I am in my late 40's/early 50's with combination, fair tone skin and grey eyes. My hair is unknown, processed with normal texture.
I've been dying my hair purple for about 2 years and before that I had black, so my hair was just dead, dry, horrible colours. I bought the plum recently to see if it would be better for my hair and all i can say is this was a life saver. My hair looked like a burnt orange birds nest and now it's actually shiny and soft.
Reviewed on Fri 03 Nov 2017
I am in my late teens/early 20's with dry, fair tone skin and brown eyes. My hair is dark brown, dry with coarse texture.
I am trying to grow out permanent hair dye so tried this on the off chance to cover my hair/roots. This has exceeded all expectations. The colour is intense and I love it. My hair is soft and shiny and smells great too. Will definitely be repurchasing and using this until my original dyed hair has grown out.
Reviewed on Fri 03 Mar 2017
I am in my late 20's/early 30's with normal, medium tone skin and hazel eyes. My hair is light brown, combination with fine texture.
Been using this colour since the last 2 years now, mainly to cover a few prematurely grey strands and get a fashionable colour as well. I always pick up the burgundy /plum shade. I have always had a good experience with this product. Great colour and shine. However ever since I used it the last time, I've started experiencing terrible hair fall. Scary. Not sure if I'll ever get it again.
Reviewed on Fri 04 Nov 2016
I am in my late 20's/early 30's with combination, tanned tone skin and brown eyes. My hair is medium brown, dry with normal texture.
This is a great product. I used it to add copper tones to my hair and it worked fantastically. Some of the colouring is pretty subtle. It didn't stain my towel at all and it is easy to use. It also smelled jelly babies!
Reviewed on Sun 24 Jul 2016
I am in my late teens/early 20's with dry, fair tone skin and blue eyes. My hair is dark brown, normal with normal texture.
Whenever I dye my hair,I always use these dyes I usually go for the dark Browns and black. It's so easy to apply and leaves my hair soft and a lovey shine I would highly recommend this product to everyone
Reviewed on Tue 12 Jan 2016
I am in my late teens/early 20's with combination, light tone skin and brown eyes. My hair is black, dry with normal texture.
I've been using this product for 2 years now, usually dark brown or purple colours! It is brilliant and leaves your hair nice and gives it a healthy shine. I reccommend this to anyone who would like to dye their hair but don't want to damage it as much!
Reviewed on Sun 10 Jan 2016
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is dark brown, combination with normal texture.
Leaves my hair in lovely condition and colour lasts well. It does come out quite a bit darker than the box says it should but it fades to the desired colour after a couple of washes. My go-to home dye kit.
Reviewed on Sun 27 Sep 2015
I am in my late teens/early 20's with dry, fair tone skin and green eyes. My hair is blonde, dry with normal texture.