I've been dying my hair purple for about 2 years and before that I had black, so my hair was just dead, dry, horrible colours. I bought the plum recently to see if it would be better for my hair and all i can say is this was a life saver. My hair looked like a burnt orange birds nest and now it's actually shiny and soft.
Reviewed on Fri 03 Nov 2017
I am in my late teens with dry, fair tone skin and brown eyes. My hair is dark brown, dry with coarse texture.
I am trying to grow out permanent hair dye so tried this on the off chance to cover my hair/roots. This has exceeded all expectations. The colour is intense and I love it. My hair is soft and shiny and smells great too. Will definitely be repurchasing and using this until my original dyed hair has grown out.
Reviewed on Fri 03 Mar 2017
I am in my late 20's/early 30's with normal, medium tone skin and hazel eyes. My hair is light brown, combination with fine texture.
Been using this colour since the last 2 years now, mainly to cover a few prematurely grey strands and get a fashionable colour as well. I always pick up the burgundy /plum shade. I have always had a good experience with this product. Great colour and shine. However ever since I used it the last time, I've started experiencing terrible hair fall. Scary. Not sure if I'll ever get it again.
Reviewed on Fri 04 Nov 2016
I am in my mid 20's with combination, medium tone skin and brown eyes. My hair is medium brown, dry with normal texture.
This is a great product. I used it to add copper tones to my hair and it worked fantastically. Some of the colouring is pretty subtle. It didn't stain my towel at all and it is easy to use. It also smelled jelly babies!
Reviewed on Sun 24 Jul 2016
I am in my late teens/early 20's with dry, fair tone skin and blue eyes. My hair is dark brown, normal with normal texture.