All our PurePlex ranges feature Aminofix repair and protect bond reconstructing technology to help repair damage from over bleaching, colouring, styling, chemicals and heat. The Revolutionary PurePlex Hair Repair System rebuilds the hair’s natural structure, restores strength, elasticity and volume and protects against future damage and breakage. Whether you are looking to colour or treat your hair, we believe in caring for your hair starts from the inside out. Check out our PurePlex ranges to see how these differ from any other.
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