I have tried so many eye primers and have always found them so dry and tacky. I had a gift card and thought I'd try this - finding it's liquid formula appealing. It's so creamy, blends flawlessly and dries almost clear, so will suit every skin tone. It really brings out the pigment in both cream and powder shadows, and it WILL hold it in place all day. I can't rave about this enough and I think it's definitely worth the price! A worthy investment and a brilliant primer.