Gently cleanse hair and scalp while plumping strands with this bodifying shampoo. Skincare Ingredients - Nourish Scalp and Roots: - Caffeine wakes up roots with a stimulating boost - Allantoin soothes, moisturises and conditions hair and scalp Advanced Haircare - Flourish Gorgeous Strands: - Rice Protein improves manageability, and shine and visibly increases the volume. - Amino Acids (a vital component of keratin) help to promote healthy-looking hair. - Pea Peptide's film-forming and conditioning properties smooth and create extra body to revive flat hair. Hair Type: Flat hair To use: Use as part of the Volume haircare routine. Work a generous amount into wet hair. Lather well, massaging from the scalp through to ends. Rinse thoroughly. Follow with Bodifying Conditioner. Ingredients: Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Fragrance (Parfum), Pisum Sativum (Pea) Peptide, Sodium Chloride, Caffeine, Coconut Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lauryl Glucoside, Sodium Benzoate, Potassium Sorbate, Sodium Isethionate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Rice Protein, Sodium PCA, Sodium Lactate, Disodium EDTA, Allantoin, Arginine, Aspartic Acid, PCA, Leuconostoc/Radish Root Ferment Filtrate, Limonene, Glycine, Linalool, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Citric Acid, Sodium Hydroxide. Purely Positive Promise: Grow Gorgeous are proudly vegan, cruelty-free, gluten-free and formulated without Parabens, Sulphates, Silicones, Phthalates or Mineral Oil.