VIRTUE 6-in-1 Paste is a medium-hold styler that texturises, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day - and into the next. What Makes it Different: Virtue's proprietary Alpha Keratin 60ku strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair's natural layers to leave it looking thicker. Fragrance: A revitalising citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils. Ideal For: - Men and women - All types of short or layered hair Product Aesthetics: A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade. Key Claims*: - 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished - 91% of users felt hair looked more tamed without being weighed down after only 3 uses - Within one week, 96% of users felt their hair looked polished - 100% of users felt their hair was not brittle or crunchy within one week or use *Consumer perception study of 57 participants who used the product daily for 1 week. Key Ingredients: - 100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer. Provides humidity-resistant style retention for non-dulling, natural-looking, and natural-feeling hold. - Shea Butter: Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling. - Chia Seed-Derived Heat Protection Complex: Retains water in the hair fibre and forms a protective layer to protect against damage from heat styling tools without affecting the ability to style. Virtue is Free of Sulfates, Parabens, Phthalates, Synthetic Colors and Dyes. Gluten Free. Cruelty Free. Vegan.
