One of the best mascara's I have used. In a couple of coats my lashes look nice and long , almost false as the brush makes sure every lash is coated. It gives lashes a nice curl and doesn't clump. It doesn't smudge and lasts all day without flaking off.
Reviewed on Thu 18 Jul 2019
I am in my late 20's/early 30's with acne/problem, fair tone skin and blue eyes. My hair is blonde, dry with fine texture.
It does the lift the lashes, however doesn't add the volume I like when using it alone. I use this to curl and cover my lashes (they are blonde) followed by benefits 'theyre real' mascara and it gives the false lash effect that I love so much. The brush is really nice not being rubber and prickly. Be sure to wipe excess mascara off the brush before applying to avoid clumpiness. Would recommend!
Reviewed on Tue 07 May 2019
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is blonde, normal with fine texture.
This isn't the mascara I'd pick for volume, but for curl? 100%. I have really short and straight lashes that natural point downwards, and I can never find the perfect mascara for getting that curl. Out of all the mascaras I've tried, this is by far the best: it doesn't really hold a SUPER curly curl (hence the dropped star) but it definitely gives my lashes something that no other mascara has! It's not at all clumpy, and the wand is perfect for applying just enough mascara without looking cakey. I highly recommend this!
Reviewed on Mon 12 Nov 2018
I am in my late teens/early 20's with combination, medium tone skin and brown eyes. My hair is black, asian with coarse texture.
This is my secondary mascara but it is also my most important one. I use this mascara for when I travel or just to keep in my handbag as it mixes so well with the No7 Velvet lash mascara. This one has lovely packaging and is just small enough for you to carry about on the go.. but don't let it's smallness put you off, this mascara is sleek, not heavy/no clumps, lasts hours and completely worth the price. I would happily buy again and would recommend.
Reviewed on Sun 23 Sep 2018
I am in my mid 20's with combination, fair tone skin and green eyes. My hair is medium brown, normal with normal texture.
I really like how easy this mascara is. The wand is curved to help lift and it's easy to layer without clumping. I don't find this mascara adding much length or volume to my lashes but it gives a great curl just like it says on the packaging!
Reviewed on Wed 31 Aug 2016
I am in my mid 20's with combination, tanned tone skin and blue eyes. My hair is blonde, dry with normal texture.
I really like this mascara as it does a good job of lifting my eyelashes and giving them a solid black colouring. I didn't see this mascara adding much length to my lashes, but I do recommend it if you want a natural looking curl to your eyelashes. The wand has a nice curve which makes it easy to get a hold on all my lashes. Definitely a good mascara!!
Reviewed on Sat 20 Aug 2016
I am in my late teens/early 20's with acne/problem, tanned tone skin and blue eyes. My hair is blonde, normal with normal texture.
This mascara has definitely gotta be in my top 5 .. My lashes look amazing after using this mascara as if I'm wearing falses . You can put soo many layers on without clumps and your lashes just look better and better . Only downside is it does tend to dry up quickly (or I'm going through it too quick)
Reviewed on Fri 19 Aug 2016
I am in my late 20's/early 30's with oily, light tone skin and blue eyes. My hair is blonde, processed with normal texture.
This product is amazing i have long curly lashes and this mascara helped show that and it brought out my big blue eyes i would definatley recommend this to people, its worth more then you pay for it.
Reviewed on Mon 27 Jun 2016
I am in my late teens/early 20's with normal, light tone skin and blue eyes. My hair is blonde, normal with normal texture.
I have naturally very straight lashes, and was able to get a good curl with this! I did need a few coats to get the thickness I prefer though. My favourite of the no7 products for sure!
Reviewed on Fri 29 Apr 2016
I am in my late 20's/early 30's with combination, light tone skin and hazel eyes. My hair is dark brown, normal with normal texture.
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Treat lashes to ultimate lift and hold with our No7 Dramatic Lift Mascara. Inspired by haircare, and expertly formulated with flexible polymers and keratin, Dramatic Lift Mascara helps to boost your lashes from root to tip, using a specially designed curved styling brush to capture all lashes and push them upwards. Proven to lift lashes by 70%, your statement lashes will hold – without that heavy feeling. Great for: Lifting lashes by up to 70%, leaving you with weightless volume, hold and a wide-awake look. Suitable for sensitive skin. Why you love it: 86% agreed the product visibly builds lashes* 90% agreed the brush helps to lift each individual lash* 88% agreed it gave weightless feeling volume* *consumer testing on 111 respondents