This primer is my go to in winter when my face is on the drier side as it provides great additional moisture when applied after my regular moisturiser, it leaves a slightly tacky feel to the skin meaning it provides an excellent base to foundation. It has a pretty pink colour and a strong bubblegum scent which won’t be to everyone’s taste, personally I love it! It comes with a serum dropper applicator which I really like as it makes it super easy to control how much product I’m using. I find one full dropper is more than sufficient for my whole face, after regular daily use I’ve actually found I need less product than I did when I started using this, so this has obviously had a positive impact on my skin over time. It’s not something I would want to use alone as it does make my face quite shiny and don’t think I’d enjoy the tacky feeling but it really is a dream to use under makeup. I also find my foundation doesn’t really sink into any fine lines over time like it did before I started wearing this. Overall would strongly recommend!
Reviewed on Wed 06 Jan 2021
I am in my late 20's/early 30's with combination, light tone skin and green eyes. My hair is blonde, processed with fine texture.
This potion is delightful, I love the sweet smell and the princess pink colour of the liquid. It is a nice consistency, not too runny. The primer leaves your face feeling silky smooth and foundation applies nicely on top. Before this I was not really into primers but I love everything about this, particularly the price. A couple of drops is all that is needed.
Reviewed on Fri 06 Nov 2020
I am in my late 30's/early 40's with normal, fair tone skin and blue eyes. My hair is red, normal with normal texture.
This is a god send - it’s a dupe for a well known brand - for a fraction of the price! It is brilliant it isn’t a really runny consistency so you can do the Instagram look with it lol however once it goes into the skin it stays into the skin not on too. It feels nice and leaves a tacky base which means my makeup won’t budge! I love it! Pleasant smell pretty bottle and great drop applicator!
Reviewed on Mon 19 Oct 2020
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
After hearing so many good reviews about this and never really finding a primer that I consider my “go to” I was keen to try this. Managed to pick one up in B&M’s and I love it! It really is an amazing primer and so reasonably priced! The product makes my skin glow and applies so well ready for my foundation. My skin appears radiant through the foundation and provides the perfect base. My make up lasted all day and provided a continuous, however subtle glow to my face. It has a lovely sweet smell, however this is only noticeable on applying. I will be definitely purchasing again!
Reviewed on Thu 16 Apr 2020
I am in my mid 30's with combination, light tone skin and brown eyes. My hair is blonde, processed with fine texture.
I bought this primer on a whim and was not disappointed. The price was very low, so I wasn't expecting anything great, however this certainly proved me wrong. I love this primer. It's wonderfully smooth and is the best base for my foundation (COLLECTION Lasting Perfection). It's only downfall is the smell, for me personally. It is completely tolerable, and I still use the primer every day, however the smell is very very sweet, and was quite the smack in the face at first. However if you like sweet things then I think it would be great for you. All in all, a great primer.
Reviewed on Sun 16 Feb 2020
I am in my late teens/early 20's with sensitive, light tone skin and blue eyes. My hair is blonde, processed with normal texture.
I have quite a lot of primers, love to get new ones, try them. But always go back for W7 Princess potion. Using it everyday, one of my fave ones. When you apply on your skin it has feeling like it’s going to moisturise your skin. It feels hydrating and good on a skin. While you working it onto your skin it gets tackier which I love because it feels like makeup will hold onto it. As well love love love the smell. Smells sort of like bubble gum. Some people might not like it, but I love sweet smells, so personally I don’t mind it. It has glittery pink colour, but on a skin it’s translucent. Found it at TKmaxx so thought to give it a try and I think I found my favourite primer!
Reviewed on Thu 26 Sep 2019
I am in my late 20's/early 30's with sensitive, light tone skin and green eyes. My hair is blonde, normal with normal texture.
Definitely give it a try! Personally I loved it and keep coming back to it. Some people donāt like smell of it, but it doesnāt bother me. And thatās exactly what I thought, that can it be good for few Ā£ (in TKmaxx) but still have it a try and donāt regret. I hope you will love it too! ^^
This is the best primer I have ever used! I normally find it difficult to find I primer that I really like but this is a must!! It boosts your complexion whilst priming your skin and it lays underneath all my foundations perfectly
Would definitely recommend
Reviewed on Mon 20 May 2019
I am in my late teens/early 20's with combination, fair tone skin and blue eyes. My hair is unknown, combination with coarse texture.
First of who has ever seen a primer so pretty as this one, its easy to use and is absorbed into the skin nicely leaving it smooth and soft without the oily trace. The serum is Pink yeah you read that right it's PINK, and it smells divine as well. I use this everyday before make up and after taking my make up off, it makes my skin look radiate and I don't feel like I need to wear foundation when I wear this.
Reviewed on Fri 30 Nov 2018
I am in my late 20's/early 30's with normal, fair tone skin and blue eyes. My hair is red, processed with fine texture.
First off, it looks gorgeous! Pink and shimmery goodness! The smell is very sweet, it actually reminds me of Calpol. Upon using it, I’ve discovered that it’s quite tacky on the skin, which I personally LOVE for a primer, and it spreads nicely, don’t have to use too much product. There’s also no residue leftover once it’s dried, just Princess Skin! This time, I’ve used it as a base for my foundation and I would say it’s done a great job! My make up stayed on all day and my foundation still looks flawless! This is a strong contender for me, it looks cute, it does what it says and was very reasonably priced (£3.95). Would recommend and definitely would buy again.
Reviewed on Mon 05 Nov 2018
I am in my late 20's/early 30's with dry, fair tone skin and blue eyes. My hair is medium brown, normal with fine texture.
I knew I wanted to try this product as soon as I saw it advertised as I’ve got on well with a number of W7 products in the past. The smell is overly sweet for me, but you really can’t smell it when it’s on your skin. It gave a nice base for my foundation to start with, I found after I had all of my make up my skin felt a tiny bit greasy which was odd for my usually very dry skin! It was just slightly greasy to the touch and didn’t impact the look or longevity of my makeup – it still lasted perfectly! It's not my absolute favourite but I will repurchase and use it as a switch up in the future.
Reviewed on Sun 24 Jun 2018
I am in my late 20's/early 30's with dry, tanned tone skin and grey eyes. My hair is medium brown, combination with normal texture.
The W7 Princess Potion is a fast absorbing, complexion booster and primer for your face.
The purple formula works wonders alone on bare skin for a natural, radiant complexion boost or as the perfect base for your favourite foundation.
Blended with skin-loving hyaluronic acid, rosehip oil, sweet almond oil, aloe, argan oil, grape leaf and camomile, our formula is gentle and refreshing.