Loving this primer as it makes my eyeshadows have a whole new different texture to them which makes them way more oigmented and it stays on longer. This products formula is on the medium side of thickness as it’s not too thick but no thin which makes it a nice weight so it doesn’t weigh ur eyes over. Not sticking after eye show being applied. My eyeshadow glides on the surface and sticks which makes it really good for a whole day look as it Stays on.Dissapointing is the pigment of the primer asnite not clear but it’s not pigmented much you can see my eye texture through and ir doesn’t blemish
Reviewed on Sun 08 Oct 2017
I am in my late teens/early 20's with oily, light tone skin and green eyes. My hair is medium brown, dry with normal texture.
Just the tiniest amount goes a long way and it's so shimmery! Ideal for pale shimmery eye shadows but if you're going for a matte look I'd use the original or anti-ageing UD primers. Lasts all day and doesn't crease, and requires a little extra care when removing because it's that good at its job!
Reviewed on Tue 26 Sep 2017
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is red, normal with normal texture.
This is everything you could need in an eyeshadow primer: no creasing and a beautiful finish that covers veins. It does its job in not creasing (for at least 10 hours in my case) and there's nothing more to say. This product is goals.
Reviewed on Tue 09 Aug 2016
I am in my late teens/early 20's with combination, olive tone skin and brown eyes. My hair is dark brown, oily with normal texture.
I can't explain how much I love this eye primer! It can be worn on its own and looks beautiful or under my eyeshadow. My eyeshadow stays on all day and NEVER creases! It one hailed and my eyeshadow STILL stayed on! I couldn't recommend it more.
Reviewed on Wed 13 Apr 2016
I am in my mid 20's with combination, fair tone skin and green eyes. My hair is medium brown, combination with normal texture.
Love the colour of this and can be worn on its own. I always use this underneath any sparkly eyeshadow I'm using and it helps add more sparkle whilst providing a smooth base that doesn't crease easily. However, I would say this isn't as good as the original and so this isn't used as often.
Reviewed on Mon 29 Feb 2016
I am in my mid 20's with combination, fair tone skin and blue eyes. My hair is medium brown, normal with fine texture.
Does the job in keeping my eye makeup on all day however I find it oily. My eyeshadow can crease throughout the day even when wearing this which for me defeats the purpose. My skin type is combination and without using it my eyelids aren't normally oily.
Reviewed on Sun 21 Feb 2016
I am in my late 20's/early 30's with combination, olive tone skin and brown eyes. My hair is black, normal with fine texture.
Such amazing coverage, great value for your money! Such a gorgeous colour on its own, really brightens eyeshadows layered on top. Holds my makeup the entire day, no creasing, no smearing, makes application so smooth too. Would definitley recommend even if it's 'pricey' it will last you a long time.
Reviewed on Thu 18 Feb 2016
I am in my mid 20's with combination, fair tone skin and hazel eyes. My hair is blonde, dry with normal texture.
I really loves this primer but I feel that sometimes it can be slightly clumpy heavy feeling on the eye but this might just be my personal opinion. The colour is to die for and I love to use it everyday and at night. It keeps my eye shadow in place all day/night and the colour has never faded, but I do feel that it is slightly overpriced but I would still buy it again and recommend it to friends.
Reviewed on Mon 25 Jan 2016
I am in my late teens/early 20's with acne/problem, olive tone skin and blue eyes. My hair is dark brown, oily with normal texture.
Got a sample of this in my naked 3 pallete and it worked a treat! So good infact that I purchased the full size! Can be worn even just as an eyeshadow but also leaves a long lasting finish and a great smooth base for eyeshadow. I am a makeup artist and I have always used a loreal primer and that has worked perfectly. But will defiantly be trying out on my clients this upcoming week!
Reviewed on Sat 16 Jan 2016
I am in my late 20's/early 30's with normal, fair tone skin and brown eyes. My hair is dark brown, dry with normal texture.
It offers a soft and long lasting effect. I usually feel as if primers don't often work Aswell as they should but this one was definitely worth it! It's my favourite by far. It hold my eye shadow longer
Reviewed on Fri 08 Jan 2016
I am in my mid 20's with dry, light tone skin and hazel eyes. My hair is medium brown, oily with normal texture.
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For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer). The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Benefits: - UK's #1 Premium Eyeshadow Primer* - No creasing - More vibrant colour - Smoother application - Paraben-free Tips: Smooth on a touch of Urban Decay Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear Eden or Minor Sin alone for a subtle neutral look. *Source: The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019. Vegan.