Benefit are an odd company - some of their stuff is amazing and some is...pants. This was the latter for me. I'd heard great things about it for brightening the under eye and covering dark circles (hey, it's even advertised as industrial strength) so I bought a sample before buying the full size. I'm so glad I did as it ended up in the bin. The product was thick, didn't blend well, sat in creases and didn't come anywhere near covering my dark circles. If you actually have blemishes to cover, give this a miss. It's an industrial strength thumbs down from me!
Reviewed on Thu 30 Aug 2018
I am in my late 20's/early 30's with normal, medium tone skin and grey eyes. My hair is light brown, dry with fine texture.
This is a great concealer and really well priced. Easy to apply & coverage is FULL. The problem is that the pot dries out once opened so you literally only have a week or so before the product dries up completely and is ruined... if this prob was sorted, it'd be one of my go to concealers but for only this reason, I've had to turn to other brands.
Reviewed on Fri 23 Feb 2018
I am in my late 30's/early 40's with dry, fair tone skin and blue eyes. My hair is dark brown, dry with coarse texture.
This definitely did not work for under my eyes as it was too thick. It creased and dried my skin and went patchy. It isn't bad for blemishes though as it covers up the redness.
Reviewed on Wed 18 Oct 2017
I am in my late 20's/early 30's with acne/problem, fair tone skin and blue eyes. My hair is blonde, dry with fine texture.
Lovely creamy texture great for covering redness and spots. Quite a thick consistency so easy to build coverage, lasts most of the day would recommend.
Reviewed on Mon 14 Aug 2017
I am in my mid 20's with dry, brown tone skin and hazel eyes. My hair is red, dry with normal texture.
I originally bought this for dark circles under my eyes but found even the lightest shade too dark/orange and it sunk into creases very quickly. After buying a different concealer for under my eyes I left this in my makeup bag. Until today when I got a massive, deep, under the skin spot which was very red. This product covered the redness really well although I did have to cover up with a lighter product on top for a better colour match. Therefore a good product for heavy duty concealing although not a good match for my fair skin and in my opinion not worth the price.
Reviewed on Wed 02 Aug 2017
I am in my mid 30's with combination, fair tone skin and hazel eyes. My hair is medium brown, combination with coarse texture.
A huge spot popping up the day before a holiday sent me emergency concealer shopping! Boi-ing won as it promised lasting coverage and it really does give that. I wore it while cycling up mountains (big hills!) in pretty hot weather. It stayed put all day despite sweating buckets. I wear shade 2 and I'm a fair/medium complexion. It's great for spots and blemishes but I think it'd be too thick for under eyes.
Reviewed on Fri 09 Jun 2017
I am in my late 30's/early 40's with normal, light tone skin and green eyes. My hair is blonde, normal with fine texture.
I am fair skinned but use shade 02 for under eye concealing. This would be too orange for me to use elsewhere so I cannot comment on its overall effectiveness. However it is good at hiding my dark circles. But..and this is frustrating..It creases quickly and easily. I have to pat my under eye make up throughout the day to blend it back out. Think I'll try another product next time.
Reviewed on Wed 19 Apr 2017
I am in my mid 30's with normal, medium tone skin and hazel eyes. My hair is light brown, combination with fine texture.
I use this to carve out my eyebrows everyday and it's amazing! It's highlighting, amazing coverage and easy to blend. Only fault is that sometimes it can go a little valet but isn't very visible when it does. Would definitely buy again
Reviewed on Wed 29 Mar 2017
I am in my late teens/early 20's with oily, tanned tone skin and brown eyes. My hair is dark brown, oily with normal texture.
Hides blemishes and uneven skin tone perfectly - cannot fault it for this, however, I get really dark and puffy undereye circles, it covers the dark but sinks into creases - for me this is not a great look.
Reviewed on Mon 27 Feb 2017
I am in my mid 20's with combination, fair tone skin and green eyes. My hair is blonde, normal with normal texture.
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benefit's original boi-ing industrial strength concealer hides it all! This stay-put full-coverage concealer covers everything from heavy-duty dark circles to blemishes and discolouration. (Formerly known as just boi-ing. Same shades, same great formula!) Full coverage Ideal for blemishes and dark circles Cream formula Matte finish To use: Dab this cream concealer underneath each eye then gently pat outwards to blend. Move on to concealing any other problem areas. Beauty Tip: Apply boi-ing with a brush to conceal stubborn spots. Ingredients: Ingredients: Caprylic/Capric Triglyceride, Phenyl Trimethicone, Isopropyl Palmitate, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Synthetic Fluorphlogopite, Paraffinum Liquidum (Mineral Oil), Silica, Kaolin, Cera Microcristallina (Microcrystalline Wax), Nylon-12, Tocopheryl Acetate, Phenoxyethanol, Lecithin, Benzyl Alcohol. [+/- Ci 77891 (Titanium Dioxide), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides)]. Disclaimer: product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
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